Mothers Against Drunk Driving [MADD]

5 out of 5 stars
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USA Creator: Mothers Against Drunk Driving [MADD] Available for: Desktop, Mobile Last reviewed: 30/04/2018

Review: Excellent example of a campaign and public awareness initiative using a peer support model developed by parents and families of young people who have been killed or injured in motor vehicle accidents involving drunk or drugged drivers.  The organisation, originally initiated by volunteers, provides a variety of face-to-face and online support opportunities. There is a strong emphasis on harm reduction, law enforcement and increasing community awareness. The site also includes links to resources and social media to support grieving families. 

Tags: Advertising, Alcohol, Campaigns, Drivers, Families, Harm reduction, Law, Parents, Peer support, Statistics, Volunteers, Youth