How to Drink Properly - DrinkWise Australia

2 out of 5 stars
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Australia Creator: DrinkWise Australia Available for: Desktop, Mobile Last reviewed: 14/04/2018

Review: Series of short campaign videos with a 'James Bond' style of suave, advocating for better understanding of the social impacts of binge drinking. Content rated 18+ and includes sexual references and some swearing. Funded by the alcohol industry, the videos tackle partying and social situations that are extremely common for young adults. The embarrassment factor is used as a marketing strategy. The snapchat and other social media apps can create interesting on-the-spot conversations.

Tags: Alcohol, Binge drinking, Campaigns, Harm reduction, Youth